4 Things To Keep In Mind When You Make a Private Markets Investment

ADDX Private Equity
3 min readJul 21, 2021

A private market is essentially the marketplace where companies and financial assets that are not listed in the public domain can accept investments. Investing in a private market is a lot different than investing in public markets. You can find all the needed information on the internet just by searching ‘private markets investment’.

However, there are a few other things that can be easily overlooked and as a result of this, the investment turns against your best interests very quickly. To help you avoid making the same mistake of overlooking the minor details, here are 4 things to keep in mind when you make a private markets investment

1) Always gauge the risk-to-reward ratio

Not all investment opportunities are made equal; some are long-term, some are mid-term and some even tend to accelerate quickly and come out as amazing short-term deals. However, choosing which asset class suits your portfolio perfectly requires you to have a thorough understanding of your tolerance for risk and the return potential of that particular investment. To clarify further, investing in an established company is surely not risky as they have already penetrated the market. However, these companies are also near their growth saturation point and as a result, are not capable of providing you with the returns that a newly established company can.

2) Understand the company’s track record

Understanding the company’s financials and their past business accomplishments gives you a brief idea of the ideologies and the work ethics they follow. Obviously, past results are no way to determine the future but this claim also has to be backed by solid evidence of trend reversal. As an investor, you need to keep in mind to not only look for the company’s past but even give a glance at what they plan on doing to make the near future better.

3) Be patient, private markets take time

Making a private markets investment is a lot different than putting your money in the public market; the minimum time required by the two markets to give you profits is the main reason behind this. Public markets have a lot more crowd than their private counterparts and due to this, they do not take a lot of time to help your investment reach its stage of maturity. However, this is not the case with private markets, and investments done here are usually for a couple of years or more. Thus, keep in mind that profitable arbitraging is not common in private markets and it is wiser to be prepared for a long-term investment.

4) Never put all your eggs in one basket

As an investor, you might be tempted to invest all of your capital in that one asset that promises the most profit potential. However, this should be avoided at all costs as investing in public markets or private, nothing is set to stone and things can change quite dramatically over time. It is hence recommended to invest in different private market assets and keep your portfolio as diversified as possible.

We hope you find this article useful the next time you set to make a private markets investment. All the best!

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ADDX Private Equity
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ADDX provides accredited investors with access to private equity, unicorns, hedge funds, private debt, and other alternative investments. Licensed by the Moneta